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Running Lean

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Running Lean

Author, "Running Lean"
Ash Maurya | 2010 | ISBN: N/A | 278 pages | PDF | 5 MB

What is Running Lean?

Running Lean is a workflow for building web based software that was developed by rigorously applying and testing Customer Development, Lean Startup, and Bootstrapping techniques.

The content for this book has been tested and refined with dozens of startups and products.

In this book, you'll learn:

- How to first find a problem worth solving, before defining a solution

- How to find early customers

- How to test pricing
- When is the ideal time to raise funding?
- How to decide what goes into Release 1.0
- How to build and measure what customers want
- How to maximize for for speed, learning and focus
- What is Product/Market Fit?
- How to measure and iterate towards Product/Market Fit

Is this book for you?

If you are an entrepreneur considering building a new web application, or already have one, and want to maximize your chances of building something customers want, this book is for you.

While several of the techniques described here pertain to web based software, the core principles behind Running Lean are applicable to many other types of projects such as writing a book, starting a blog, even finding a co-founder.


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